In 2015 the entrepreneurs Martijn van Dort and Norbert Bessems asked Reinoud, to help them with taking the lead for the commercial business model and managing their business development.
Assignment: Coming from a background in building up an international organization that focusses on producing high quality visuals and digital tooling Martijn, Norbert and Reinoud set up Scaura, a digital start-up, in which they combined their expertise which they gathered over the years. By choosing a market approach structured around partnerships direct sales and a digital campaign. Strategical contacts were made, direct sales accounts were approached and a digital campaign was set up to enable the ideal go to market based upon pay per user structure.
Result: Exploring the commercial possibilities of the Scaura product by piloting with strategical distributing partners, while leading the continuous development of the commercial organization.
Project duration: 12 months